Ad-Tech leader l CTO l Co-Founder l Serial Entrepreneur
Madan Bharadwaj is a leading expert in advanced marketing measurement systems and has over 15 years of experience applying big data and machine learning technologies to adtech products.
Most recently, Madan founded Measured, a marketing measurement company. It represents a culmination of many years of Madan’s work with brands on incrementality measurement that is practical to implement but meaningful for day-to-day decisioning. Prior to Measured, Madan was founder and principal of Right Measures, a marketing measurement consultancy for performance-oriented brands and adtech companies. Prior to Right Measures, Madan held various executive roles in product and technology in leading ad tech and loyalty tech companies. At Visual IQ, he pioneered several patented industry-first innovations in algorithmic attribution sciences and adserver-based big data technologies that were pivotal in moving the digital media buying industry into the advanced attribution era. At other roles, he has driven key innovations in algorithmic cross-channel (Facebook+RTB) programmatic buying and digital promotions technology.
Madan has worked with large and emerging brands across retail, eCommerce, telco, finance, insurance, auto and CPG. Madan holds a master’s degree in Computer Engineering from University of Central Florida and a bachelor’s degree in Electronics and Communication engineering from University of Madras.
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